Tuesday, 26 April 2011

Question 1- In what ways does your media product use, develop, or challenge forms and conventions of real media products?

After i had finished producing all of my products and ancillary tasks, it was now time to reflect upon these during my evaluation. I needed to consider if my products used, developed or challenged forms and conventions of real media products. Below, i have taken 16 screen grabs from my final film, which illustrates what conventions i feel i have followed throughout the duration of our film, synchronicity.

Short film- Synchronicity


1) The first screen grab, i feel follows many conventions of short films. The shot establishes the location to the audience, which is one of the main factors you would notice in the opening sequence of a short film. It immediately tells the audience the main character will be a small girl, by her body actions and movements, she is skipping in the garden. This convention will usually be followed in all types of films.

2) The second screen grab allows audiences to establish the title of our film. In this way real media conventions are followed as this is one of the main factors any audience would expect to see at the beginning of a film. It is a necessity that films have the title in a meaningful font, so audiences can relate to the film, and know what they are about to watch. The main feature of any type of film should be the title, without this media conventions will not be followed, and weaknesses can easily be picked out from audiences.

3) This shot allows audiences to see the face of the main character, at this point in the film our message has not been conducted. I feel we have followed conventions here due to the establishing of the main character. All films should have a short shot for audiences to recognise their main character, and immediately they can create representations of this small girl.

4) In this next screen grab, real media conventions have been followed as a production company name is essential to a film makers production. In order for audiences to relate to the film, and distinguish between different directors and film makers, there needs to be a production company name. All films will have this convention as in the industry it is a necessity. The white writing in block capital letters allows the audiences to engage with all of the details which are placed at the front of the film. We have put these titles at the beginning with music, so audiences can prepare themselves to watch the film.

5) The next screen grabs follows conventions of real media texts as it enables the audience to engage with the other characters which are in the film. Immediately we notice a change in facial expressions on Isabel's face when she comes into contact with her parents. The parents are also not paying enough attention to her, which gives a slight clue to the audiences she may be a victim of neglect.

6) In this shot, the message is starting to develop, meaning audiences are now able to have some idea about this girls family life, with her parents.I feel we are following real media conventions in this because in every film whether it be a short film or not a message needs to be developed and clear for audiences to interpret and maybe relate to the film. Her facial expressions also help with this as we can see the sadness in her face. 

7) The importance of this clock follows media conventions as in some cases, a prop is a significant object in films. In our case, thew clock signifies the time, and how it is passing by with Isabel waiting for her parents to play with her. We also used other conventions as we needed to use other object behind the scenes, to enable we did not have any continuity issues. We did this by placing blue tack in the correct position the clock was at, this way the clock would not move, or be misplaced and we would not have to deal with continuity errors. 

8) I have chosen this shot as i feel the hand expressions of Simon, is essential and follows media codes and conventions. This allows the audiences to engage and interpret and develop a sense of sympathy for the young character Isabel. Hi hand movement signifies how work orientated the parents are, leaving no time for the child and her needs. You will usually notice short gestures like this in small drama's, which help develop the storyline and deliver the message.

9) Shot 9 is similar to shot 8, with the short hand gestures. Again this signifies the child being told off and told to go away. In this case audiences should have developed some kind of message relating to the storyline. I feel we have used codes and conventions in this shot as we had to prepare to do a shot reverse shot, which is usually a common thing in film making. We have also dressed the setting as you can see in the background there are some certificates which helps audiences Identify with the parents and know they are lawyers.

10) I have decided to chose this shot to show how we followed codes and conventions during the production phase of our work. The framing of this shot is effective, and again a prop is being used which is a main significant feature in the film, the train set. Her head is not in the scene and all we can see is this small child trying to put her train set she has had for years together. This also signifies the lack of attention she has had due to her parents not telling her how she can put the train set together.

11) a number of times in our production to signify the characters facial expressions to enable the audiences to relate to the character and know how they are feeling. 

12) This shot is following real media codes and conventions as the small girl is placed in a dark area. In the office we have darkened this shot, to show her sadness and how her parents are not attending to her needs. We also placed a yellow filter over the camera which is a common lighting technique, to warm things up, and get the right balance of darkness of the characters face. 

13) Here we have used a number of things to follow real media codes and conventions. We used 1/4 blue gel's over the lights in the living room, then we went to 1/2 blue gels to create a blue and lighter effect. We did not want this shot to look yellow due to natural lighting to we added in additional sources of lighting. Other conventions we used during this shot was produced when editing. We added in cross dissolves, when she threw her teddy at the train set, which made it more effective towards the audiences reactions, and created a sense of shock for audiences.  

14) We have used codes and conventions in this shot as we needed to film additional footage of a news reporter after the production day. This was the news reporter with breaking news about the train crash which we had to film, then add in when editing over a blank television screen we had filmed during production. The use of this additional footage has followed codes and conventions, as well as remaining tact with continuity. 

15) This shot was filmed in a different location setting for the audiences to have a sense of panic at the end of the film. We wanted them to know where Isabel was, and end the film with a clear message to take away. We decided to film in a dark area, again to show her sadness and how upset she is about the parents form of neglect. The framing of this also developed codes and conventions as we can see her knees and how she is holding them allowing the audience to know she is scared, and her dialogue which is " They wont find me in here" signifies she wants to go somewhere far away from her parents, and the only way to do this is to run away. 

16) This follows real media codes and conventions as in all films you need to have the cast and crew details. If there was no credits at the end of the film to let audiences know the names of the cast and crew, then conventions will not be followed, meaning no viewers could establish who is playing the different characters. 

Postcard



 For my postcard shown above i feel i have followed media codes and conventions as best i can. Before we went into designing the postcard we needed to establish what the codes and conventions were, and do a small amount of research of other postcards which have been used in the short film Industry. I found out allot during my research and decided i could produce my postcard with useful links to real media texts and conventions.
I have included a large title, which is in the colour white with a black shadow as i thought it would make the image stand out, which is the main focus for audiences. For excellent quality, i used an industry standard camera which was a digital SLR camera. During my feedback i learned it was the first thing audiences look at when looking at a short film postcard, and the quality of my Image could take my postcard to a professional standard. I have also included a short tag line, which is what short film producer Becky Knapp said was an important aspect of a postcard. A short synopsis was essential to draw readers in and make them want to come and watch the film. A short space was needed and was one of the main conventions i found out during my research as it meant that you could personally invite your target audience to a viewing of your short film. To edit my postcard so i could play around with different effects, writing styles, Image size's and effectiveness i used the software Adobe Photo Shop, which is a professional Image editing software. I decided i would use this as i wanted my postcard to be at professional standard.

On the back of my postcard in also needed to do research to ensue that i followed real media codes and conventions. Again it i wanted to have a professional look about my postcard i would need to match it to ones within the industry, and follow as many different conventions as i could. After researching this, i decided i would include a bold title, cast and crew details, a small synopsis, and a detailed logo of the production company in the space where a stamp would usually be placed. Overall, i feel i have followed as many different codes and conventions i could have within reason.

Film Review




Before i began to design and write up my film review, i needed to research into the different codes and conventions film reviews had. I decided to research into different film reviews and analyse them to see what conventions i could find and follow in my own film review. I looked at many different sources of film reviews, they came from a range of places, such as newspapers, magazines, sight and sound and empire. These were either from public newspapers, or real industry magazines. I decided i would follow the design and language of Empire magazine, which is formal, to a professional standard, however, can have a sense of humour within the text.

After looking at the layout and text in Empire, i decided i would go with what most film reviews have as their main attraction which was the Image. I placed my Image at the top of the article with the title embedded in it, which will immediately grip audiences into reading about it. I had also used the conventions which were shown on all types of reviews, which was the directors name, the running time of the film, the cast, and the certificate. At the bottom of the page i had added in my own convention, which may not be seen in all review magazines which is a verdict, taken from a poll which states whether the director and the actors have a future according to audiences and ratings. I also added in a different tag line at the top of the picture which may not have been the best idea, as from my feedback it was not as effective as i hoped. Looking back i would have used my original one which is on my postcard. Other than the tag line, i feel i have followed as many conventions as possible creating my film review to the best of my ability.




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