Tuesday, 26 April 2011

Question 2- How effective is the combination of your main product and ancillary tasks?

This evaluation question involved me looking at my two other products that i needed to produce for the coursework. These consisted of a small postcard and a short film review, which were also known as the ancillary tasks. It was essential that all of our products had a link between them in order for them to combine, and make the products effective and work well together.
I have decided to illustrate how my ancillary tasks and main film work together by providing some screen grabs on the factors they have in common.

As you can see, the first factor i decided to write about was the writing on all of the products, the title is the main piece of writing you would expect to see on any film, not just a short film. The title signifies a short clue about what is going to happen in the film, which is why every product needed to have this on the front page. The writing differs between products. For example, the postcard was a way to express the film, and promote it to our target audiences, inviting them to screenings, and for them to have a chance to find out more about the film, in this case i decided to have the font in  a way which would look like a child's writing, however, not too noticeable so it would give too much about the film away to audiences.
The font, as you can see are the same, on the front and the back of the postcard, with the smaller writing in the same font also.

For the film review it was advised that i used a similar font to the one which was on the postcard, this was so that all of our products could link, and combine in such a way which the audiences could relate to. The font which i chose was much more formal and sophisticated due top the presentation of the film review page i decided to follow, which was empire. Film reviews are not necessarily the same as post cards, as they can also be used for a tool to "grip" audiences in, which can be done by a more formal way, whereas a postcard is trying to attract audiences to view their film.




The above image illustrates how the ancillary tasks combine, in a way that tells the audience who was behind the scenes in the making of the film, as well as all of the crew's details. One of the conventions which we needed to include in all of our products was the details of the cast and crew. As you can see above, the left hand bottom Image illustrates the crew's names and their roles during the production. The middle image has the same, which was essential that we include on the Postcard, I inserted all of the crew details on the back of the postcard, on the bottom left hand side. However, he only detail that was needed on the film review page was the director's name. I could have included all of the details of the crew, but did not think it was necessary, and most of the short film articles in Empire magazine did not have full details of cast and crew. It was also important that the director's name got mentioned as it is their chance to prove themselves ad a director, who can then eventually move on to the making of feature films, if good enough.  

Now that i have analysed the effectiveness of my postcard and film review according to my own views, it was now time for me to gain feedback from others, so i could hear what they have to say about my products and what they had to say about how effective my main product and ancillary tasks were. 
I asked two different students about what they thought about my products, and if they thought they were effective enough to influence my final product. One was a media student themselves, who commented on my postcard and the other was not a media student, who commented on my film review. The first student which was the media student immediately stated the significance of the large image on the front of my postcard. They thought i had followed many conventions, and this is clear and easy to see which character we are promoting to the audience. They also noticed the colour of the Image was slightly blue, due to the contrast and brightness being altered. This was a good thing, which gave them the Idea that the character is lonely, yet they have a warm heart, and the brightness may represent Isabel's positiveness. Another comment made, made me think that I am made every detail on the back of my postcard as clear as i can, as they stated they font was a clear and effective gadget to catch the attention of the audience. 

The second person i asked about the effectiveness of my film review said that when they immediately looked at it, they wondered how I could make something like this. They stated it had a realistic touch to it, which made them want to read on. One positive aspect they liked was the image. The word used was "unusual", as in most of the film reviews they have seen/ read, did not have an Image of behind the scenes, instead an image from the actual film. It was a good thing though, which drew them in leading audiences to feel like this was something unique, and wanting to know more. Before hand i needed to explain to the student what usual conventions were needed to have an effective film review, in order for them to carry on commenting on my film review. Another positive was the writing on my film review, the title had a Shadow effect on it which made it clear and easy to read, enabling to catch audiences. 

Overall, from the feedback i was given, it was clear to see that my products i had produced were effective, making it easy to link with the overall film. It was clear to see that throughout most of my feedback given, i had followed conventions of real media texts to the best of my ability, to create an effect on the ancillary task making correlations between all of my products. I was happy and satisfied with the feedback given, as well as my ancillary tasks and main product- Synchronicity.

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